In a faltering economy, Brand Trust is the most powerful tool corporations, nonprofit organizations, and even individuals, possess. To establish a trusted brand means more than to present pretty logos and fancy slogans. Your brand foundation should be one that is authentic; built on the integrity of your products and services, and recognized for the [...]
Archive for the ‘Customer Loyalty’ Category
Breakthrough: Nine Steps to Double Your Brand Equity in an Uncertain Economy – Part I
Posted in Brand Trust, Branding, Customer Loyalty, Marketing Strategy, Trust, tagged Brand, Brand Equity, brand loyalty, Brand Trust, Marketing Strategy on March 9, 2009 | 4 Comments »
Building a Trusted Brand: Keynote to an International Nonprofit
Posted in Brand Trust, Branding, Customer Loyalty, Restore Brand Trust, Trust, tagged Brand Reach, Brand Trust, global nonprofit, OIC International, trusted international brand on February 25, 2009 | 2 Comments »
Synergy Marketing Strategy & Research, Inc. CEO Rachel Daniel delivered a keynote address at the OIC International Conference of Affiliates on Feb. 24, 2009. Daniel addressed board chairs and program directors from sub-Saharan African countries, along with OIC International board and staff, international diplomats, and U.S. dignitaries. Executives from U.S. business, civic, educational, and governmental [...]
KEYS TO THE GOLDEN DOOR: 10 Steps to Success for Women and Minorities in Business
Posted in Customer Loyalty, Minority Business Enterprise, Women in Business, tagged Customer Loyalty, MBE, Small Business Success, WBE, Women in Business on February 3, 2009 | Leave a Comment »
Researchers from the Atlanta business consultancy, The Hackett Group, surveyed 50 companies with median revenues of $7 billion and a median procurement spend of $3 billion (Wall Street Journal, August 2006). They found that firms that ‘focus heavily on supplier diversity’ generate a 133 percent greater return on procurement investments than the typical business. In [...]
